ASTi x Rankin

Fashion hides a dark secret. Easy access to sulphuric acid, used in fashion manufacturing, is the cause of many acid attacks around the world. ASTi wanted to shine a light on the Fashion industry's role in preventing acid violence. To talk to them, we reimagined a traditional fashion lookbook with a twist. Instead of supermodels, we featured Patricia LeFranc, an acid attack survivor, as shown through the lens of fashion photographer Rankin. The book also dives into the history of acid use and its connections to the fashion industry.  The project got global attention with staggering results. 

Awards: One Show Merit. Clio Health Shortlist. New York Festival 1xShortlist 2xFinalist. Gerety 2xShortlist. Cannes Lions 1xShortlist. Creative Floor 4xShortlist. Lia's Silver. Epica Silver. Creative Circle 2xGold 1xBronze.