CoolSculpting is a non invasive fat reduction treatment. For those that struggle with fat loss & find it hard to shift stubborn fat, this is a light at the end of the tunnel. So for this project we wanted to reflect this by creating a film that starts in the dark & ends in the light.

This film was directed by BAFTA nominee Jesse Lewis Reece and produced through Armoury.

Agency: McCann Health
Creative Directors: Freddie Wood & Mitch Brock
Account Lead: Tally Martin
Producer: Claire Welberry