Sudocrem

This campaign was inspired by the brands history and how its name was born. Sudocrem original started life being called 'Soothing Cream' because thats exactly what it does: soothes. Then, because of its Irish heritage the name 'soothing cream' soon became heard as 'Sudocrem'. This was the genesis of our campaign. A campaign centred around exactly what the product does: Soothes. We created a soothing calm in a busy ad break (Launching in the opening weekend of Britains Got Talent). Created soothing radio commercials and launched new products all with the same message. To soothe. 

Awards: Clio's 2xBonze. Epica 1xBronze. Creative Circle 1xGold 1xSilver 1xBronze. EFFIE's 1xSilver 5* David Reviews Lurzers Archive OTC Award 1xGold.